GPX Intelligence: Real-Time Asset Tracking and Supply Chain Visibility Across Industries
Modern supply chains demand real-time visibility and actionable intelligence. GPX Intelligence is a Greensboro-born location-technology company that has grown into a global leader in GPS- and BLE-enabled asset tracking. Founded as Logistimatics in 2016 and scaled rapidly to more than 25,000 active subscribers by 2019, the company was acquired by investment firm Saltwater in 2020 and has since focused on serving the businesses. Today, GPX delivers end-to-end location intelligence for shipment and logistics visibility, returnable container management and the security and recovery of vehicles and equipment. This article explores who GPX is, how its solutions work, the industries they serve and the hardware and software that make it possible.
GPX Intelligence positions itself as a provider of “unprecedented location intelligence” for businesses. The company’s mission centers on giving customers visibility, security and peace of mind by delivering insights rather than simply raw data. Originating from a co-working space, GPX has maintained the agility and customer-focused culture of a start-up while growing into an international enterprise.
At the heart of GPX is a powerful cloud-based platform that aggregates location data from a range of trackers and presents it through an intuitive dashboard. Key features include:
Geofencing and Alerts: Users can draw virtual boundaries on a map, trigger real-time alerts when an asset enters or leaves a geofence and measure dwell time within or outside those areas.
Dwell Dashboards: Customizable dwell reports display how many assets are in a geofence and how long they stay there, helping users manage turnaround times and service-level agreements.
Tracker Grouping and Shipments Module: Devices can be grouped by location or asset type for simplified monitoring, and shipments can be planned and tracked with alerts for departure, arrival and delays.
Alerts, Notifications and API Integration: The platform sends push notifications, SMS or email alerts for geofence breaches, low battery, movement or tampering. A full-featured API allows integration with existing workflows.
Reports and Analytics: Users can download historical location data—including latitude, longitude, speed and time stamps—to analyze performance trends. A rules engine supports “if-this-then-that” logic to automate actions like changing device settings or sending webhooks.
Multi-User Permissions: Organizations can grant varying access levels to users, ensuring data security while promoting collaboration.
These software capabilities turn raw GPS data into actionable intelligence for organizations across industries.
GPX offers a range of GPS and Bluetooth Low Energy (BLE) devices tailored to different use cases. Highlighted hardware includes:
AssetTrack: A long-life GPS tracker designed for non-powered assets. It offers up to 10 years of battery life when configured for one report per day and is housed in an IP67-rated waterproof and dustproof enclosure. The magnetic case simplifies installation, and the device can detect BLE tags in range. AssetTrack can also leverage nearby Wi-Fi access points for location data, enabling indoor and outdoor coverage.
Mini GPS Trackers and BLE Tags: GPX’s product portfolio includes compact trackers with up to 7 years of battery life and BLE-enabled devices for short-range indoor positioning. Disposable trackers with temperature, humidity and shock sensors provide affordable monitoring of sensitive shipments.
BLE + GPS Network: GPX combines GPS anchors, mobile hubs and BLE anchors to create an end-to-end indoor and outdoor visibility network. GPS anchors relay the position of nearby BLE tags from fixed locations—ideal for mapping warehouses—while mobile hubs extend coverage across transit routes. BLE anchors improve indoor accuracy, ensuring seamless tracking inside facilities.
These devices work seamlessly with the GPX platform, providing continuous location reporting and environmental sensing across harsh environments.
GPX builds its solutions around common business challenges. A few notable offerings include:
Modern supply chains demand real-time awareness of goods in transit. GPX’s supply-chain tracking solution provides end-to-end visibility from factory to customer. Real-time GPS and BLE tracking eliminate blind spots, enabling organizations to anticipate disruptions and ensure on-time deliveries. The platform integrates with ERP, TMS and WMS systems to centralize shipment data. Disposable trackers with sensors monitor temperature, humidity and shock, protecting sensitive cargo.
For companies managing equipment, inventory or returnable containers, GPX provides real-time asset-tracking solutions. By combining GPS trackers and BLE devices, organizations gain live visibility of asset location and status. Disposable trackers with temperature, humidity and shock sensors protect machinery and prevent damage. The platform offers security features—geofencing, tamper alerts and instant notifications—that deter theft and enable rapid recovery.
GPX’s fleet-tracking system addresses challenges faced by vehicle-based operations. Real-time GPS devices provide location, breadcrumb trails and driver behavior metrics, such as speeding or excessive idling. The software offers route optimization tools to reduce fuel consumption and improve delivery efficiency. Geofences and motion sensors deter unauthorized use and help prevent theft. Automated reporting and integration with ERP/WMS systems streamline fleet management and eliminate manual processes.
Construction and mining sectors rely on expensive heavy machinery; GPX’s heavy-equipment tracking solution maximizes utilization, reduces costs and improves security. Rugged GPS, RFID and BLE trackers deliver accurate location data in challenging environments. Devices can be hardwired, battery-powered or long-life to match operating conditions. A user-friendly dashboard provides real-time visibility, customizable geofences and usage monitoring.
Within warehouses, GPX’s warehouse tracking solution builds a mesh network of GPS and BLE devices to monitor every item. This eliminates misplaced inventory and inaccurate stock counts. End-to-end visibility extends beyond the facility to in-transit assets, enabling proactive management from receiving to delivery.
GPX’s adaptable platform supports diverse industries, including:
Agribusiness: Real-time tracking of farm equipment, livestock and on-field activities using precise GPS and BLE data. The solution prevents theft, spoilage and delivery delays while maximizing ROI.
Manufacturing: Real-time monitoring of raw materials, work-in-progress and finished goods; mesh-network tracking of returnable containers; and AI-powered insights through Scout AI for predictive maintenance and workflow optimization.
Automotive & OEM: Tracking reusable containers, high-value components and critical shipments across automotive and heavy equipment operations. GPX’s GPS and BLE technology helps achieve high asset-recovery rates and improved ROI.
Construction & Heavy Equipment: Monitoring location, usage and maintenance of machinery to prevent theft and improve equipment utilization.
Health & Medical Devices: Real-time tracking ensures medical equipment and supplies are secured and managed with environmental monitoring.
GPX Intelligence has evolved from a small consumer GPS brand into a global partner offering comprehensive location intelligence. Its combination of robust hardware and versatile software provides real-time visibility, environmental monitoring and predictive analytics across industries. By delivering secure, cloud-based tracking solutions—including geofencing, API integration and analytics dashboards—GPX empowers organizations to eliminate uncertainty, prevent theft and optimize operations. Whether tracking farm equipment, managing manufacturing inventory or monitoring a fleet of vehicles, GPX delivers the visibility and insight businesses need to operate with confidence.